MATT ANTONELLO/Writer/Creative Director

  • Group Creative Director, Saatchi Canada

Previous:
Junior Writer: Rethink (2000-2002
Senior Writer: Publicis (2003-2005)
ACD: DDB Canada (2006-2012)

Current: Group CD, Saatchi Canada

After being tasked with transforming the creative output of Saatchi Canada, Matt Antonello has helped bring more creative awards than Saatchi Canada has ever received throughout its 30-year history in Canada - a feat that led Saatchi to its best showing of all time(#6)in Strategy Magazine Creative Report Card. Their work also resulted in Saatchi winning the coveted Scarlet Letter Award for Agency of the Year at the ADCC Awards.

RANKED #1 COPYWRITER IN CANADA - Strategy Magazine 2015

RANKED #7 COPYWRITER IN CANADA - Strategy Magazine 2010

3 CANNES LIONS (Cialis and Molson Canadian

5 ONE SHOW APPEARANCE (INCLUDING A BRONZE PENCIL)

8 COMMUNICATION ARTS APPEARANCES

6 Gold Marketing Awards,
1 Bronze One Show Pencil,
1 Best Of The Best at the CMA's
7 Gold and 16 Silvers at ADCC Awards
5 appearances in the LIAAs.
20 + Marketing Awards,
50+ Applied Arts,
50+ ADCC

Work featured in the New York Times, Cosmopolitan UK, The Mirror UK, Buzz Feed, MTV, Fast Company, Flare Magazine, Creativity, Ad Week, The Wall Street Journal, Maclean's Magazine, National Post and on ABCs the World's Funniest Commercials. To date, my Sexy Sumo Campaign has received over 6 million views and counting and is now part of the curriculum at Sheraton College. It was also selected as one of Strategy magazine's best ads of the decade.

Online Judge 2013 Marketing Awards, 2014 New York Festivals. 2015 Extra Awards